1. PR operation
Delivery by Kinder Maxi Truck to medias and digital bloggers + Press Kit distribution
Targets : Digital Influencer Magazines & Instagram Bloggers
2. Interstitial Geo-referenced in Paris
Implementation of an interstitial geo-referenced on the Uber App
one week before the general public operation.
3. Facebook Relay, Kinder & Uber
Release of a cover photography and a Facebook post one week before the event
on the Kinder page to generate visibility for the operation.
4. Recruitment Mobile Banner
5. E-mailing Club Kinder
6. Delivery operation Kinder to general public
Implementation of a mobile banner during the app opening on the day of the op and
possibility to choose a Kinder Maxi Truck delivery.
Agency : BETC
Trafic : Amélie Crinon
Creative Director : Nicolas Lautier
Creative Team (CW & AD) : Dahl Chemla & Anaïs Fabra